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Importance of a Fitness Marketing Blog For Small Businesses

If you’re an entrepreneur, you're probably waist deep in responsibilities. As a busy business owner it’s easy to overlook a key detail in gaining and maintaining an audience: how are you actually connecting with them? As a small business, you may not have the budget...

The power of utilizing video in fitness marketing

If you haven’t began thinking about using video to promote yourself or your brand, you should. And fast. Video has truly changed the social media game. For one, we are visual creatures. Over 65% of the population are visual learners. But even more importantly, we are...

Content Marketing As Damage Control

We’re going to start this article off with a  metaphor- bear with us. Imagine your business as a home. You poured it’s foundation, and laid each brick piece by piece. You probably had some help along the way, but you can proudly call this home yours. Unfortunately, no...

How To Use Instagram To Grow Your Fitness Following

As of February 2017, Instagram has 400 million daily active viewers. 400 million people scroll through Instagram EVERY SINGLE DAY. If that doesn’t scream marketing opportunity, I don’t know what does. Instagram is unique from other social media platforms in that they...

5 Content Tools No Marketing Firm Should Be Without

Marketing lives online. We’re long past the days when print reigned supreme (though it’s far from dead). Now, marketing firms are doing their best to make waves through social media, YouTube, blogs, and online publications. Here are the essential online tools we use...

HOW YOUTUBE HAS CHANGED FITNESS

“I don’t have time.” “I don’t know what workouts to do.” “I don’t want to pay for a gym membership.” “There’s no one to watch the kids while I work out.” “Do I, like, HAVE to workout in public?” These are the kinds of excuses you can expect to hear from people who...

3 Keys to Successful Health and Wellness Marketing

If your social media is lacking these simple but vital concepts, you may want to rethink your strategy... In the title we refer to them as the 3 Keys to success, but another way to think about them is as the 3 C’s because, well… you’ll see. So, what exactly are the...

The 3 Reasons Every Business NEEDS Video Content

YouTube has grown from hosting five minute cat videos and Fred to being the second-largest search engine in the world. 55% of people watch videos daily, and experts estimate that video content will account for 74% of all online traffic in 2017. If you haven’t joined...

Transparency in Fitness Marketing: 4 Tips

There are thousands of fitness influencers, health and wellness companies, and fitness facilities around -- check it, a simple search for “fitness” on YouTube gives “About 30,200,000 results”... so how in the heck do you influence someone to choose your services over...

Using Video Ads to create engagement

Video marketing is the future. Businesses that succeed with video are poised to reap huge rewards, but competition has never been stiffer. Viewers are constantly bombarded by video ads, and 65% of people skip video ads after six seconds of viewing time or less. If you...

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