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How To Use Instagram To Grow Your Fitness Following

As of February 2017, Instagram has 400 million daily active viewers. 400 million people scroll through Instagram EVERY SINGLE DAY. If that doesn’t scream marketing opportunity, I don’t know what does. Instagram is unique from other social media platforms in that they...

5 Content Tools No Marketing Firm Should Be Without

Marketing lives online. We’re long past the days when print reigned supreme (though it’s far from dead). Now, marketing firms are doing their best to make waves through social media, YouTube, blogs, and online publications. Here are the essential online tools we use...

HOW YOUTUBE HAS CHANGED FITNESS

“I don’t have time.” “I don’t know what workouts to do.” “I don’t want to pay for a gym membership.” “There’s no one to watch the kids while I work out.” “Do I, like, HAVE to workout in public?” These are the kinds of excuses you can expect to hear from people who...

3 Keys to Successful Health and Wellness Marketing

If your social media is lacking these simple but vital concepts, you may want to rethink your strategy... In the title we refer to them as the 3 Keys to success, but another way to think about them is as the 3 C’s because, well… you’ll see. So, what exactly are the...

The 3 Reasons Every Business NEEDS Video Content

YouTube has grown from hosting five minute cat videos and Fred to being the second-largest search engine in the world. 55% of people watch videos daily, and experts estimate that video content will account for 74% of all online traffic in 2017. If you haven’t joined...

Transparency in Fitness Marketing: 4 Tips

There are thousands of fitness influencers, health and wellness companies, and fitness facilities around -- check it, a simple search for “fitness” on YouTube gives “About 30,200,000 results”... so how in the heck do you influence someone to choose your services over...

Using Video Ads to create engagement

Video marketing is the future. Businesses that succeed with video are poised to reap huge rewards, but competition has never been stiffer. Viewers are constantly bombarded by video ads, and 65% of people skip video ads after six seconds of viewing time or less. If you...

7 More Tips for Valuable Content

Back in December we posted a blog called 8 Ways to Improve the Value of Your Content. You read it, you’re following it, and now you are turning out a lot of content; maybe you are turning out one, two, three, or even more pieces of content a day, but is the content...

The Other Side of LinkedIn

While you could’ve called LinkedIN “the Facebook of business” several years ago, the platform has evolved to become far more than a simple networking website. Unfortunately, most people (especially us marketers) seem to still treat LinkedIN like a standard social...

When are you ready to release a White Paper?

White papers are informative, formal reports on complex issues that organizations often release to demonstrate an authoritative stance on a very specific field of study. In a lot of ways it’s like a research presentation, but with a lot more bells and whistles that...

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