Branding

What?

So, you’ve heard you need to be “on trend” or “relevant” or “on brand” – or something like that, right?

But let’s face it, even though you may talk about it, you’re probably still a little fuzzy on what that actually means. That’s okay, that’s not your job. Guess what? That is our JAM! …and our job. FEAD is a branding agency that can walk you through every step of the way.

Branding is the short summary term for the process involved in creating a unique name, voice, and image for your business or product. Branding is normally achieved through logo design, voice and tone specifications, specifying color palettes, typography maps, developing marketing collateral, and advertising specifications that remain thematically consistent.

Why?

Think of your 3 favorite companies. What came to mind? A logo? A color? A slogan? A feeling?

That’s why you need good branding. Branding is the foundation on which to tell your company’s story, and make it memorable. Look at FEAD. We are youthful creatives that are driven by informed strategy. Our imaging is usually more fun focused. We have a minimal color palette (Green, black, white). We like to be informative, but also slightly entertaining. We have a cute cannibal plant for our logo that pays homage to our creative roots. Are you starting to get the picture?

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Consistent branding is achieved through:

 

How?

Our Process

At FEAD Media, it all begins with branding. This sets the tone for all of the other work that we do for you. Without this consistency, it’s much harder to engage and build a community around your story.

Whenever clients come to us for Branding, we have a few goals we’re looking to accomplish:

  • Finding our client’s unique voice that makes them stand out from their competitors
  • Creating clear, consistent documents for clients to follow to ensure their vision is never compromised
  • Improving the overall authority and reputation of our client’s off and online presence
  • Creating a clear targeted audience for future lead generation and/or sales

Here’s a more detailed look at our approach to Branding:

  • Develop the vibe you really want to give off through detailed discussion and research
  • Create a “Branding Bible” that contains everything you need to know about your brand. This saves time and money in the long run by having well established guidelines your company can reference internally, or give to anyone working on materials for your company. This keeps your image and voice consistent. Which is the hallmark of excellent branding. 
  • Recommend next steps for web development, social media strategy and content marketing (hey, we do all that too, in case you don’t want to!)

 

Branding Services We Offer

Branding Bible Creation

Watch our video above to learn what goes into this…

Logo Design

Color & Typography Palate Creation

Establishment of Voice & Style

Imaging Guidelines Creation

Digital Branding Consultations

More...

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Frequently Asked Questions

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What kind of clients do you work with?
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What is your turn around time?
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Do you have an affiliate program?
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