Using Video Ads to create engagement

Using Video Ads to create engagement

Video marketing is the future. Businesses that succeed with video are poised to reap huge rewards, but competition has never been stiffer. Viewers are constantly bombarded by video ads, and 65% of people skip video ads after six seconds of viewing time or less. If you...
7 More Tips for Valuable Content

7 More Tips for Valuable Content

Back in December we posted a blog called 8 Ways to Improve the Value of Your Content. You read it, you’re following it, and now you are turning out a lot of content; maybe you are turning out one, two, three, or even more pieces of content a day, but is the content...
When are you ready to release a White Paper?

When are you ready to release a White Paper?

White papers are informative, formal reports on complex issues that organizations often release to demonstrate an authoritative stance on a very specific field of study. In a lot of ways it’s like a research presentation, but with a lot more bells and whistles that...
8 Ways to Improve the Value of Your Content

8 Ways to Improve the Value of Your Content

It’s not enough to just have content out there on the web. You’re competing with literally millions of people to get your content in front of the vast array of web consumers. Have a blog? You’re one of anywhere between 152 million or 173 million other blogs (and...