Our Process

At FEAD Media, content is the lifeblood that keeps our marketing hearts pumping. You might have gathered as much if you’ve taken a look at our blog. We approach content strategy like investigative journalists, and we employ content distribution like your own personal newsroom. Whenever clients come to us for content marketing, we have a few goals that we’re looking to accomplish:

• Create awesome content and apply impeccable strategy
• Develop and use a well-planned distribution system
• Use data to track and inform your ongoing content marketing efforts
• Increasing leads and/or sales

Here’s a more detailed look at our approach to Content Marketing:

• Develop cohesive branding for your business, if you don’t already have it.
• Use Investigative Journalism Techniques to develop voice and source material
• Determine types of content that fit your customers and your budget
• Create an editorial calendar for all content mediums & distribution channels
• Develop your content on an ongoing basis
• Utilize multiple distribution channels to spread your content
• Track analytics and data and provide monthly executive reporting on all our efforts