Content Marketing
What?
Nowadays, people want to know everything about your service or product before they even talk to you. Content marketing allows you to do that.
At FEAD, we are a content marketing agency that goes beyond just getting you more business and leads. We build a loyal community around your business, so you have customers for life.
Content Marketing, in short, is telling your brand’s story online. Content is by far the most cost effective way to generate traffic to your site. The problem is, it’s really challenging to execute properly. You’ve heard this one, right?: “Content is King.” There’s a reason—it’s true.
We help you FEAD your story by creating compelling blogs, videos, ebooks, guides, podcasts and anything else that can be consumed by eyes and ears online. And we promote and sell your products & services through that compelling content. Just look at our content–are you compelled?
Why?
How?
Our Process
At FEAD Media, content is the lifeblood that keeps our marketing hearts pumping. You might have gathered as much if you’ve taken a look at our blog. We approach content strategy like investigative journalists, and we employ content distribution like your own personal newsroom. Whenever clients come to us for content marketing, we have a few goals that we’re looking to accomplish:
- Create awesome content and apply impeccable strategy
- Develop and use a well-planned distribution system
- Use data to track and inform your ongoing content marketing efforts
- Increasing leads and/or sales
Here’s a more detailed look at our approach to Content Marketing:
- Develop cohesive branding for your business, if you don’t already have it.
- Use Investigative Journalism Techniques to develop voice and source material
- Determine types of content that fit your customers and your budget
- Create an editorial calendar for all content mediums & distribution channels
- Develop your content on an ongoing basis
- Utilize multiple distribution channels to spread your content
- Track analytics and data and provide monthly executive reporting on all our efforts
Content Marketing Services We Offer
Content Development
Blogs, Articles, Guides, eBooks, Whitepapers, & more…
Media Production
Images, Videos, Vlogs & Podcasts
Creating & Managing Content Calendars
Developing a Content Strategy
Branding Voice
Content Marketing Consultations
More...
From the blog
Importance of a Fitness Marketing Blog For Small Businesses
If you’re an entrepreneur, you're probably waist deep in responsibilities. As a busy business owner it’s easy to overlook a key detail in gaining and maintaining an audience: how are you actually connecting with them? As a small business, you may not have the budget...
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How To Build Local Backlinks For Your Business
Before the internet became the undisputed hub of human knowledge, we relied on a similar network- the library. While our information has migrated online, search engines evaluate your content the same way an old monk would have- “is this relevant to my study, and does...
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Reach or Engagement? What’s Better For Your Content?
We hate to be that digital marketing agency, but the answer is: it’s complicated. Determining whether reach or engagement is better for your business is like asking what’s better- delicious cake or mouth-watering ice cream? Most of us would love to have both, but what...
read moreFrequently Asked Questions
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Let's grab a cup of coffee, or pizza, and have a good long talk about why we've been the thing missing from your business.