PPC Management & Paid Advertising

FEAD MEdia - The Best PPC Management and Paid Advertising

What?

Paid digital advertising is an incredibly effective and quick strategy to immediately drive traffic to your website and sales funnel. AND, it doesn’t have to break the bank to get started.

Managing ad campaigns takes a lot of work. Hiring an inexperienced team will cost you more money than it earns. It’s very competitive, but PPC management is a crucial part of your online strategy.

We primarily work with Google and Facebook advertisements. Though we do handle other advertising platforms online, these are the major channels that our clients find success on. When someone sees or clicks your ad, you’re charged for that impression or click. Sound simple? There’s a lot more that goes into it than that.

Why?

Facebook, Twitter, Yelp, LinkedIn, Bing, Google, YouTube, and others are pushing their advertising channels harder and harder. This isn’t going away anytime soon. They need to make money, and this has been one of the most successful revenue streams they have found. So, use their need to your advantage and leverage these gargantuan networks to grow your own community.
Online advertising isn’t new by any means, and you can certainly try to manage a campaign by yourself, however there are several cogs in a digital advertising machine that many people don’t consider.

How?

Our Process

Let’s look at Facebook ads as an example: You should be advertising on Facebook. You should also be running your ads through their audience network. Unfortunately it doesn’t run on it’s own, you have to manage that advertising. You have to set up the graphics, the ad copy, the CTAs, the sales funnel to your product or services, the email marketing follow up system to close those potential leads, and possibly set up retargeted ads to make sure you take care of stragglers and leads that are dragging their feet on becoming new clients!

On top of all of that, you need to regularly monitor the analytics and data for those ads so you get the most effective campaign for your budget. And, make adjustments to the content your ads are pointing to and different conversion points in your sales funnel. Oh yeah, and you still have to actually run your business. Still sound simple?

We combine impeccable strategy with ongoing optimization, regular testing, and campaign research to make sure we are effectively building your community through our advertising efforts.

Whenever clients come to us for paid advertising, we have a few goals that we’re looking to accomplish:

  • Set attainable campaign goals based on your business and budget
  • Set up different campaigns for different markets and customers
  • Continuously test and optimize campaigns for the best results
  • Increasing leads and/or sales

A closer look at how we approach paid advertising:

  • Custom Analytics Implementation
  • Keyword & Competitive Analysis
  • Ad Creation & Optimization
  • Ongoing Campaign Tracking & Optimization
  • Monthly Executive Reporting

Paid Advertising Services We Offer

Social Media Advertising

Facebook, Instagram, Twitter, LinkedIn, & More…

Social Media Ad Retargeting

Marketing Collateral

Graphics, Copy, and Content for your Ads

PPC Audit & Recommendations

PPC Campaign Management

General PPC Consulting

More...

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Frequently Asked Questions

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What kind of clients do you work with?
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What is your turn around time?
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Do you have an affiliate program?
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